Finished Music Video

How have i created brand identity?

In making my media products i created brand identity by as a group deciding what main colors we wanted to stick to so that audience could relate our products to our artist when they recognize the colors, these colors were black, white and red. 

I then made sure they when i was designing my webpage and digipack that i used black, white and red as the theme and main colors throughout. We said that black and white was simple but classy and the red made this feminine and all of these qualities are what we wanted our artist to possess so we wanted to ensure that this was portrayed not only in our music video but also via the webpage and digipack. 

Our brand identity also is shown in our music video because the narrative part of the footage is in black and white so this sticks to the conventional colors of our brand identity and also in the performance part the Artist is wearing a very feminine, flowey red dress, this again sticks to the colors we have chosen and is portraying our artist and feminine like we wanted her to be portrayed, Also the dress being flowey and not tight prevents our artist from looking sexualised as we did not want this, we wanted to show she is an innocent, down to earth singer songwriter.

Also to create brand identity i used a font website to try trail different fonts to try to find the one font i thought most related to my style Artist, this font was a very feminine, pretty font. I used this font again on both my digipack and my Webpage so that when audiences see the font the will immediately relate the product to our artist and it is seen on the front, back and spine of my digipack and also on he banner and also as the main font for my webpage.   

How have you used, developed or challenged forms and conventions of real products?

How have you used, developed or challenged forms and conventions of real products? on Prezi

what have you learnt from your audience feedback?

To gain my audience feedback on the products the i had made for my artist Amelia-Lee, (digipack , webpage and music video) i used a website called www.surveymonkey.com, this website allow me to ask questions of my audience about what they thought of each of my products, specifics and also comparisons between my products and if i stuck to conventions. This website was better for me to use than it would have been for me to have man paper questionnaires because i am able to put the link for my questionnaires to be taken on social networks such as facebook and also send in an email to try to get more people who i couldn't usually get a paper questionnaire to very easily, to be able to take my questionnaires. Also this was better for me to use because when I get results back the results are analysed by the website for you rather than having to count them up yourself, like you would have to with a paper copy.
As you can see from the images below of the questions i asked on my survey and also the answers that were given and who by. Unfortunately i only received 2 responses from my survey so the data is not from a very large part of my audience so my results can not be 100% accurate. However from the images you can see that 1 male and 1 female answered my questionnaire and they were both from the age range 17-21.
Both of the people who answered my survey gave the same kind of feedback for each of the questions, this feedback confirmed that we have done what we intended to do for each of our products and therefore the audience got what they expected for the genre and style of the artists' products and that our artist was portrayed in the way we wanted her to be which was as a singer/songwriter, down to earth and feminine.
Also i was told that my work was professional which is key in the industry to be successful and to make the audience want to use the products.

Response Summary		Total Started Survey:  2 Total Completed Survey:  2  (100%)

DownloadCreate Chart1. Gender
	answered question		2
	skipped question		0
		Response Percent	Response Count
Male		50.0%	1
Female		50.0%	1
DownloadCreate Chart2. Age
	answered question		2
	skipped question		0
		Response Percent	Response Count
12-16		0.0%	0
17-21		100.0%	2
22+		0.0%	0

PAGE: 1

DownloadCreate Chart3. What genre do you think the genre of our music video is?
	answered question		2
	skipped question		0
		Response Percent	Response Count
Pop		0.0%	0
Soul/jazz		100.0%	2
R'N'B		0.0%	0
Rock		0.0%	0
DownloadCreate Chart4. How do you think our artist is portrayed by our music video?
	answered question		2
	skipped question		0
		Response Percent	Response Count
Feminine		100.0%	2
Aggressive		0.0%	0
Sexualised		0.0%	0
Down to earth		100.0%	2
Diva		0.0%	0
Singer/Songwriter		100.0%	2

DownloadCreate Chart5. Would you pick this CD up in a store?
		answered question				2
		skipped question				0
					Response Percent	Response Count
Yes					100.0%	2
No					0.0%	0
I dont know					0.0%	0
DownloadCreate Chart6. How do you think our artist is portrayed by our Digipack?
		answered question				2
		skipped question				0
					Response Percent	Response Count
Feminine					100.0%	2
Aggressive					0.0%	0
Sexualised					0.0%	0
Down to earth					100.0%	2
Diva					0.0%	0
Singer/Songwriter					100.0%	2
	Response Summary			Total Started Survey:  2 Total Completed Survey:  2  (100%)

PAGE: 1

DownloadCreate Chart1. Our webpage is easy to navigate?
	answered question		2
	skipped question		0
		Response Percent	Response Count
Strongly agree		50.0%	1
Agree		50.0%	1
Disagree		0.0%	0
Strongly disagree		0.0%	0
DownloadCreate Chart2. Is our webpage representing our artist in the same way as our digipack?
	answered question		2
	skipped question		0
		Response Percent	Response Count
Yes		100.0%	2
No		0.0%	0
I dont know		0.0%	0

DownloadCreate Chart3. Starting with the strongest, what was the strongest link between our music video, Digipack and Website?
	answered question					2
	skipped question					0
	1	2	3	4	Rating Average	Response Count
Font	0.0% (0)	0.0% (0)	0.0% (0)	100.0% (2)	4.00	2
Images	0.0% (0)	50.0% (1)	50.0% (1)	0.0% (0)	2.50	2
Colour scheme	0.0% (0)	50.0% (1)	50.0% (1)	0.0% (0)	2.50	2
Artist	100.0% (2)	0.0% (0)	0.0% (0)	0.0% (0)	1.00	2
Download4. Any further comments?
	answered question					1
	skipped question					1
						Response Count
Hide Responses						1
·         Responses (1) ·         Text Analysis ·         My Categories (0) Upgrade »Learn More GOLD FEATURE: Text Analysis allows you to view frequently used words and phrases, categorize responses and turn open-ended text into data you can really use. To use Text Analysis, upgrade to a GOLD or PLATINUM plan. Showing 1 text responses No responses selected very good and professional 24/2/2012 9:25View Responses