How have i created brand identity?

In making my media products i created brand identity by as a group deciding what main colors we wanted to stick to so that audience could relate our products to our artist when they recognize the colors, these colors were black, white and red. 

I then made sure they when i was designing my webpage and digipack that i used black, white and red as the theme and main colors throughout. We said that black and white was simple but classy and the red made this feminine and all of these qualities are what we wanted our artist to possess so we wanted to ensure that this was portrayed not only in our music video but also via the webpage and digipack. 

Our brand identity also is shown in our music video because the narrative part of the footage is in black and white so this sticks to the conventional colors of our brand identity and also in the performance part the Artist is wearing a very feminine, flowey red dress, this again sticks to the colors we have chosen and is portraying our artist and feminine like we wanted her to be portrayed, Also the dress being flowey and not tight prevents our artist from looking sexualised as we did not want this, we wanted to show she is an innocent, down to earth singer songwriter.

Also to create brand identity i used a font website to try trail different fonts to try to find the one font i thought most related to my style Artist, this font was a very feminine, pretty font. I used this font again on both my digipack and my Webpage so that when audiences see the font the will immediately relate the product to our artist and it is seen on the front, back and spine of my digipack and also on he banner and also as the main font for my webpage.